Panasonic TV-55W90AEB 55inch Ultra HD 4K LED SMART Fire TV

Product Details

Our flagship W90 Full Array LED 4K television with Fire TV. Whether you’re streaming or gaming, Full Array LED technology ensures exceptional brightness and vivid colour expression, while HCX Pro AI MK II technology delivers accurate colour, contrast and clarity.

Sport demands outstanding performance and winning teams. Get yourself a front-row seat, look the players in the eye and see their every move clearly – never missing a play. Impressive, immersive sound brings the rush of the crowd to your home. Team-up with our high-end, large-screen 4K Smart LED TVs to share epic sporting moments with family and friends.

Our Full Array LED models with Local Dimming Supreme not only adjust the backlight division, but also perform signal analysis and brightness adjustment for each divided backlight block. By analysing the image information more finely, the contrast and brightness are improved so you can enjoy rich natural black colours and greater shadow detail without "halo" effects.

The new HCX Pro AI Processor MK II inside our premium TVs delivers truly accurate colour, contrast, and pin-sharp clarity – great for fast-moving action, sports, games, etc. Using AI, the TV knows when you’re watching sport, and adjusts the picture and sound for you.

Auto AI - Using AI, W90 analyses the incoming signal, instantly adjusting picture and sound setting. Auto AI knows the settings for sport, live music, filmic scenes and more - so makes them for you. Just sit back and enjoy the performance.

Fire TV puts your favourite apps front and centre on one main home screen. So you can quickly find shows, movies, and live TV you love without the endless scrolling.

Create up to six user profiles with unique watchlists and personalised recommendations based on the shows and movies you love—so anyone watching feels like a main character.

Use Alexa on the Voice Remote to find your favourite shows and movies in a snap—no endless scrolling needed. Launch apps, change channels, control your smart home, and more.

Fire TV is your smart home hub. Pair with compatible smart home devices to see live camera feeds, use Airplay, control your lighting and thermostat and more—all on your TV.

Dolby Vision IQ - It literally adds a new dimension to viewing HDR thanks to the TV’s advanced ambient light sensor. Whether your living room is completely dark or brightly lit, the HDR picture is dynamically perfected for the best colour and contrast.

Enjoy your favourite movies as the director intended. Next-generation Filmmaker Mode applies our intelligent sensing technology to adjust colour temperature and ambient brightness to ensure every movie is faithful to the director’s vision, even under bright lights.

Thanks to Game Mode Extreme our new 4K LED TVs with HCX Pro AI MK II processor are ready for action. The latest revolutionary 144hz panel delivers both HFR (High Fame Rates) and VRR (Variable Refresh Rates) brings you beautiful, high-resolution tear-free graphics that redefine cinematic brilliance and the gaming experience.